This week on the podcast I’m joined by Calgary entrepreneur, mother, and badass cupcake creator, Jodi Willoughby. If that name isn’t ringing a bell for locals, perhaps… Crave Cupcakes? Yeah… now I’ve got your attention!
We talk about how Crave Cupcakes almost never was, how they were turned away from farmer’s markets. Jodi shares her advice for entrepreneurs who face rejection and how to rise above it. We talk about the origins of the business, how it was all hands on deck, and what the evolution has meant both for the business and for her and her sister’s respective roles.
And… we’re doing a GIVEAWAY! Crave and I are partnering to give away a $50 gift card to Crave Cupcakes. Remember, they now have locations in Calgary, Edmonton and Saskatoon, so it can be used at any location. How to enter? Go to Crave’s Instagram page. By end of day October 4th they should be advertising the giveaway.
This podcast is a proud member of the Alberta Podcast Network, powered by ATB. For our aspiring entrepreneurs, check out the ATB Entrepreneur Centre and their various upcoming events. And for all you branding gurus, check out the most recent episodes by Luiza Campos of A Branded World.
Jodi shares her one of her favourite business book below:
If you’ve enjoyed this podcast, please consider sharing it with a friend and leaving a review on Apple Podcasts.